Real project - fictional company. The goal here was to create a logo for a fictional company called Big Brute Storage. That logo would then be used to brand an elearning module that trained users in electric pallet jack operation. The training would act as a demo of elearning capabilities. So the logo had to be fun, eye-catching, and memorable enough to drive users to view the training even if they weren't interested in the subject matter. The character was also re-purposed for use inside of the training module to call attention to important information and comment on user's progress.